Fearless Narratives: A Candid Conversation with Justine Mangum Kirkman, Founder of Winnie Weston Art
In the realm of creativity and entrepreneurship, stories of passion, perseverance, and authenticity often take center stage. Join us in this enlightening interview series from the “Fearless Narratives” podcast as Courtlyn Jones, the visionary founder and CEO of The Design Database, a prominent online community dedicated to empowering female and non-binary creatives, sits down with Justine Mangum Kirkman, the artistic force behind Winnie Weston Art. In these candid conversations, we dive into the world of Justine’s remarkable journey, gaining invaluable insights into her experiences, challenges, and triumphs as a thriving artist and entrepreneur.
From the importance of nurturing your unique creative lane to overcoming the self-doubt that sometimes accompanies the artistic path, these discussions serve as a source of inspiration for anyone embarking on their own creative journey. So, get ready to be inspired and enlightened by the wisdom and creativity shared in this exclusive interview series.
Courtlyn (Host): Today we have the pleasure of chatting with Justine Mangum Kirkman, a creative enthusiast and illustrator based in Virginia. She’s the talented artist behind Winnie Weston Art, and she holds a degree in fashion merchandizing and strategic communications. Justine’s client list includes names like Adobe, Complex Networks, Ulta Beauty, Live Tinted, POPSUGAR, and many more.
Hello, Justine, how are you today?
Justine: Hi there! I’m doing well, thank you.
Courtlyn (Host): I’ve done some extensive research on you, Justine.
Justine: Oh, I love it! It’s always interesting what people find.
Courtlyn (Host): Absolutely. So, let’s start from the beginning. Could you share with us how you first entered the creative industry, starting from your childhood, and how you’ve evolved into the artist you are today?
Justine: Certainly. Creativity has always been a part of my life. My parents, both creative themselves, surrounded my sisters and me with art and culture from a young age. My dad is a musician, and my mom dabbles in writing, interior design, and various crafts. We were fortunate to grow up appreciating Black artists like Duke Ellington and Ella Fitzgerald, watching shows like “Good Times” and “A Different World” that celebrated Black creativity. My parents encouraged my artistic pursuits and provided the tools to nurture my talent.
I attended Woodbridge Senior High School in Virginia, known for its performing arts program, where I focused on visual arts. When I headed to Virginia Commonwealth University for college, I faced the common question: “Can I make a living in a creative field?” At the time, fashion and beauty were thriving industries, so I chose a major in fashion and strategic communications, even though I still loved art. In college, I’d often sketch during classes, so my creative spirit never truly left me. After graduating, I had the typical post-college job hunt, which made me realize how much I missed being creative.
Fast forward to 2019, I was working as a talent recruiter, feeling like I’d lost touch with my creative side. My then-boyfriend, now husband, encouraged me to start drawing again. He surprised me with a sketchbook, paints, and pencils, reigniting my artistic journey.
Courtlyn (Host): It’s wonderful that your family and husband have been so supportive. It’s not always easy to find that kind of encouragement from loved ones.
Justine: Absolutely. Support from family is a blessing, and it’s unfortunate when others don’t quite understand your passion.
Courtlyn (Host): Indeed. Now, I learned about the origin of your company’s name, Winnie Weston, but I’d love to hear the story directly from you. How did you come up with the name?
Justine: Of course. The name Winnie Weston holds deep significance for me. In 2020, my beloved grandfather, my best friend, passed away. As I contemplated launching my art career and setting up an online shop, I needed a name for my company. His nickname was “Winnie,” short for Carl Weston Winfield. He was the subject of one of the first pieces of art I was truly proud of. Naming my company Winnie Weston was a way to honor his memory and make him proud.
Courtlyn (Host): That’s a beautiful and touching tribute.
Justine: Thank you. It makes my journey as an artist even more special.
Courtlyn (Host): Your art is truly remarkable. I was drawn to it instantly. How would you describe your area of focus and your artistic style?
Justine: I specialize in fashion illustration, drawing from my passion for fashion and beauty. I love using sharp lines reminiscent of classic sketches I admired growing up. My work pays homage to artists like Ellis Wilson, who created stunning art during the ’70s era. I focus on deep skin tones, textured hair, and strong expressions. Through my art, I aim to make people feel powerful, delicate, beautiful, and seen.
Courtlyn (Host): Your art, to me, exudes boldness and chic sophistication. It’s all about sharp lines, a dominant feeling of power and empowerment. It’s simply fantastic.
Justine: Thank you! I appreciate your description. It means a lot.
Courtlyn (Host): You’re welcome. You mentioned earlier in your story that there were times when you lacked motivation to create. How do you find your inspiration to create art nowadays?
Justine: Well, now that I’m fully embracing my path as a full-time artist, my motivation comes from various sources. I often turn to music and movies that I know inspire me, seeking out characters and stories that spark my creativity. Scrolling through magazines, Pinterest, or simply browsing Instagram can also bring a surge of inspiration. People today are embracing their identities, celebrating their skin, hair, and style. It’s everywhere you look, and I draw inspiration from that.
Courtlyn (Host): That’s a great approach.
Alright, let’s talk about your shop. Do you create custom pieces for clients, or is it a combination of pieces you create for your own enjoyment and others designed for clients?
Justine: It’s a mix of both, actually. On my website, I release collections approximately every month or every other month, and that’s when I get to have fun and create pieces according to my own style and inspiration. However, I do work with certain brands that approach me for art campaigns. But when it comes to commissions for individual clients, I’ve been somewhat cautious about it. I want to ensure it doesn’t take away the fun and creativity from my work. Sometimes working closely with clients can become tricky with numerous change requests. I’ve started to accept some commissions here and there, but I’m considering taking on more in the future. It’s a process I need to be prepared for.
Courtlyn (Host): Speaking of attracting clients, what are some effective strategies you’ve found to attract new clients, whether they’re brands or individuals?
Justine: Attracting new clients, whether brands or individuals, involves a mix of strategies. Consistency is key. Posting regularly, ideally every day, keeps you in front of people’s eyes and minds. Tailor your content to the type of clients you want to attract. For instance, if you’re interested in beauty brands, create art that showcases beauty products or makeup. Similarly, if you’re looking for entertainment clients, depict celebrities in your art. Posting content that aligns with the niche you’re targeting is crucial.
Another strategy is reaching out to brands directly. Don’t be afraid to tag or contact brands you’re interested in collaborating with. Sharing your portfolio and media kit can open doors for opportunities. Even if they don’t respond immediately, you might stay on their radar for future projects.
Courtlyn (Host): That’s valuable advice. I appreciate the emphasis on niche specialization. Focusing on a specific niche can indeed help attract the right clients.
Justine: Absolutely, and even if you have multiple niches you’re interested in, it’s crucial to show potential clients that you can excel in each of them. For instance, if you’re into beauty, fashion, entertainment, and also food, you can create art that blends these elements. This way, you demonstrate your versatility while staying true to your unique style.
Courtlyn (Host): That’s a smart approach, showcasing your range within your chosen niches. Now, let’s talk about your work with various brands and clients. Do you have a favorite artwork piece you’ve created for any of them?
Justine: It’s challenging to pick a favorite because I’ve genuinely enjoyed working with all the brands and clients I’ve collaborated with. However, one that stands out and brings a smile to my face is my most recent illustration in partnership with Zenni Optical. In this piece, I featured multiple black musicians who’ve left an indelible mark on fashion and culture through their music and distinctive eyewear choices. Icons like Stevie Wonder, Lil’ Kim, Aaliyah, Miles Davis, and Diana Ross are part of this artwork. I’m especially proud of it because it celebrates black excellence and the impact these artists have had on fashion and culture.
Courtlyn (Host): I’d love to see that artwork! It sounds incredible.
Justine: I’ll definitely send it to you. I appreciate your enthusiasm for it. As an artist, it’s crucial to love and believe in your work, even when faced with negativity or setbacks.
Courtlyn (Host): Absolutely. Dealing with trolls and negative comments can be challenging, especially as an artist or entrepreneur. It’s essential to focus on the positive feedback and maintain confidence in your craft. Now, speaking of challenges, what are some of the difficulties you’ve faced as both an artist and a creative entrepreneur?
Justine: Indeed, it’s a significant challenge, especially when your creative work feels like an extension of yourself. The negative comments and self-doubt can be disheartening and discouraging. Comparisons can also be a constant struggle, making you question if your work is good enough or unique enough.
Courtlyn (Host): Absolutely, those are common challenges for many creatives and entrepreneurs. What about the broader challenges, like those related to the economic climate?
Justine: Oh, absolutely. Our current economic climate adds another layer of difficulty. Inflation and economic uncertainties can impact consumer spending habits. People may prioritize essentials over discretionary purchases, which can affect sales for artists and entrepreneurs. Adapting to these changes and constantly trying to find new strategies to attract customers can be challenging.
Courtlyn (Host): Tell me about it, with egg prices skyrocketing and all. So, what about the challenges related to social media?
Justine: Social media presents its own set of challenges. The push for more video content can be tough for those who are more comfortable with images. It can also be disheartening when algorithm changes lead to reduced reach. But despite these challenges, consistency and adaptability can help navigate the ever-changing landscape.
Courtlyn (Host): It’s definitely a shifting terrain, and adapting is key. Now, let’s talk about maintaining your well-being. Do you have a daily routine or practices that help you stay in a positive mood and keep pushing forward?
Justine: Absolutely, maintaining my faith is essential. Spending time in prayer and doing my devotional grounds me and helps me overcome worries. I make sure to have breakfast, as I work better with something in my stomach. Time management is a work in progress, especially when working from home. I try to draw every day, even if it’s just a little, to keep the creative flow going. Checking emails is part of my routine too. And hydration is a must — I use a water bottle with marked ounces to help me stay on track.
Courtlyn (Host): Hydration is key indeed!
Justine: Absolutely, it can boost your energy and keep you moving more frequently. And speaking of movement, I’ve had my ups and downs with it since COVID. Sometimes I’m all about workouts, but other times, it’s like, “Never mind.” Adding more consistent movement to my routine sounds like a great idea.
Courtlyn (Host): I used to love running, but it can be tough on the body, especially when you have arthritis. Yet, it did wonders for my creative flow. Looking ahead, where do you see your career in a year?
Justine: A year from now, I’d love to see my business thriving, especially with more brand collaborations and product work. I’ve got a list in my phone of dream clients I’m determined to check off. Think Disney, Netflix, Hulu, Amazon Prime, beauty brands like Covergirl and NYX, hair brands, and even getting my art into stores like Target, Home Goods, or TJ Maxx. That’s where I envision my art flourishing.
Courtlyn (Host): I’ve got a strong feeling that one day I’ll see your art on a massive ad, maybe even in Times Square. Your work is exceptional, and I believe big things are on the horizon for you.
Justine: Times Square, I receive that with gratitude. I would absolutely love that. So here’s to manifesting that and seeing where I’ll be a year from now.
Courtlyn (Host): Well said. Thank you for that. Now, how can our audience connect with you?
Justine: Thank you for having me, Courtlyn. It’s been a fantastic conversation. You can reach out to me via email at hello@winnieweston.com. You’ll also find me on my website, winnieweston.com. I’m active on Instagram as @winnie.weston, on TikTok as @winnie.weston, and on Twitter as @winniewestonllc. You can also connect with me on Facebook at Winnie Weston, LLC, and on Pinterest as Winnie Weston.
Courtlyn (Host): It’s been such a pleasure having you as a guest, Justine. You’ve been wonderful to talk to.
Justine: Thank you, Courtlyn! I’m incredibly grateful for this opportunity. When I received your email, I was thrilled. It’s always a pleasure to have discussions with fellow Black women in the entrepreneurial field. I’m thankful for this conversation and excited about your journey as well. Your questions and encouragement mean a lot. I’m looking forward to seeing you continue to thrive.
Courtlyn: Likewise!
Listen to the full interviews of our female creatives from The Design Database community on our “Fearless Narratives” podcast available everywhere podcasts are distributed.
